The idea was to call attention to the consequences of nicotin consumption in a drastical and surprising way and create motivation for quitting smoking.
Advertising Agency: Mediaplus, Munich, Germany
Creative Director / Art Director: Ekki Frenkler
Copywriter: Frank Seiler
Illustrators: Michael Haggenm�ller, Hans Zieringer
Photographer: Alan Grund
Published: March, 2011
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Source: http://adsoftheworld.com/media/ambient/lutz_mehlhorn_smoking_taxi
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