Tuesday, 5 July 2011

Tattoo an Ecko Logo and Get 20% Off For Life


Speaking of branded tattoos: Ecko offers 20% off for life to anyone who tattoos its brand logo (the rhino or the shears) and presents the appropriately inked body part at the store.  There's fine print: "Tattoo must be permanent and provided by a professional third-party tattoo artist operating in accordance with applicable laws. Multiple tattoos does not entitle the consumer to more than one 20% discount. Not valid on bulk buys." -- found on one of deal aggregator sites

Also, Techdirt asks: is it infringement to get your favorite sports team logo tattooed on your body? (They aren't sure.)

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/8oB63N_xxHs/tattoo-ecko-logo-and-get-20-for-life.html

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Does Cancer Make Hugo Chavez The Steve Jobs Of Venezuela?


Venezuelan President Hugo Chavez is back in his homeland after a stay in Cuba to receive treatment for an unspecified form of cancer.

Chavez arrived just in time for Venezuela's July 5 Independence Day celebrations, although his role may be limited somewhat by his recent surgery to remove cancer cells. Unconfirmed reports from Venezuela have the actual parades and celebrations moving to July 7 this year, to give Chavez a little more time to recover and regain his strength, further fueling rumors that his cancer is serious and may have required chemotherapy as part of the treatment.

Chavez's cancer and the secrecy behind it highlights something important about the Venezuelan political system, in that it is almost entirely dependent on Chavez and his popularity right now. His leftist policies and willingness to stand up to American power make him a populist force to be reckoned with in the region, and with roughly 3% of the world's daily oil production tucked into his economy (11th in the world), he has the economic heft to back up his words.

The illness forces analysts to stop and wonder: what happens if Chavez is gone tomorrow? Chavez so overwhelms the Venezuelan political scene that no one is, at the moment, able to step into his shoes and be as large a figurehead, either nationally or internationally.

It's a lot like the questions facing Apple and where that company will go if and when Steve Jobs steps down for good. Of course, Apple's fans are unlikely to take to the streets in protest if some next generation of iPod isn't as imaginative or transformative as something Jobs might have created.

Still, the same underlying premise is there: Venezuela's oil-producing economy became the powerhouse it is because of policies Chavez pushed. If he's gone, does Venezuela slide back into irrelevancy, or does a new leadership team take the country even higher?

Let's look at the worst case scenario for Venezuela. While his party could remain in control, there is also the possibility that a more right-wing government could emerge next, particularly if a successor does not become apparent in the coming months. Warring factions could split the left and possibly divide the populace, opening up a path for a more right-wing, business-friendly candidate to emerge.

If you thought the buyer's remorse was bad in Wisconsin, Michigan, and Ohio, a right-wing government elected in Venezuela would make them look like amateurs. Protests in the street, rioting, and a major disruption of the Venezuelan economy could easily take place. Their oil production could get completely shut down if the country completely lost its grip, in particular if the military sides with the government against the people. It could get ugly.

Then again, the President-for-life could step down ahead of any downturn in his health, and/or he could appoint (unofficially) a replacement, grooming him or her to take on his role as part-leader, part-shaman for the Venezuelan poor. He could, essentially, oversee a sensible transfer of power from himself to another left-leaning candidate, stabilizing the government and, importantly for us, keep the oil flowing.

 

-- John Thorpe

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Source: http://feedproxy.google.com/~r/businessinsider/~3/1Kng97j20XQ/does-cancer-make-hugo-chavez-the-steve-jobs-of-venezuela-2011-7

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Champagne Facts ? A Little Splash of History


No one had to “invent” sparkling wine. Effervescence has always been a natural phenomenon, produced as a result of fermentation.

But it took the legendary Dom Perignon, a Benedictine monk in the Champagne region of France, to develop a process that could produce a consistently fine sparkling wine and make it commercially viable.

In the late 17th century, Dom Perignon discovered that by blending the wine from several of his best vineyards, he could produce a wine greater than any of its components. Intrigued by its naturally sparkling tendencies and helped along by the introduction of glass bottles and corks, Dom Perignon is credited with developing the méthode champenoise, allowing his exquisite cuvée to ferment in individual bottles.

When he first tasted his champagne, Dom Perignon is said to have exclaimed, “I am drinking stars!”

Today, most of the practices he developed are still in use by champagne makers throughout the world. While some steps of la méthode champenoise have been mechanized, the basic process has remained the same for all these many years.

View a “splash of history” for yourself! These final steps in the méthode champenoise process are visible through the gift shop windows of Thornton Winery. Watch the production line as the sediment is removed during disgorgement, the dosage is added, the bottles are corked, and the cork is wired down. Thornton Wines


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Source: http://feedproxy.google.com/~r/businessinsider/~3/Tpuz3c5GLW0/champagne-facts--a-little-splash-of-history-2011-7

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Diadema City: Drugs, 1

Diadema City: Drugs, 1

Advertising Agency: Paz, S�o Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Rafael Gomes
Copywriter: Leonardo Parnes
Illustrator: Tota
Photographer: Daniel Marques
Retouching: Daniel Xavier
Published: June 2011

Get a new logo from StockLogos and receive free customization for your company name.

Source: http://adsoftheworld.com/media/outdoor/diadema_city_drugs_1

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Translation Planning to Split From Parent Interpublic


The desire to recapture its independence comes as Translation, which counts rap mogul Jay-Z as a partner, is increasingly being tapped by blue-chip marketers for work outside of solely African-American marketing duties.


Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/euqmZGzZ6Gg/

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Five Rules for Bootstrapping Success

Follow these tips to get your dream business off the ground without seeking outside investors.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/XOijZq-j5g8/219905

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Monday, 4 July 2011

Beate Uhse TV: Child Lock

“The Erotic Channel with Child Lock.” Advertising Agency: Kempertrautmann, Hamburg , Germany

Source: http://www.ibelieveinadv.com/2011/07/beate-uhse-tv-child-lock/

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New York Times Co. Sells Part of Its Stake in the Boston Red Sox

The company sold more than half its minority ownership to three separate buyers for $117 million.

Source: http://feeds.nytimes.com/click.phdo?i=54b09c8efc4f52a8ab54e39824d7ed66

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Five New Tools to Help You Add a Game to Your Website

Play up your company's website with rewards and motivate visitors to keep coming back.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/3heq5cW5fHM/219623

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Direct Mail Design Tips: 10 Effective Ways to Increase Your ROI

Here are 10 direct mail design tips that are guaranteed to increase your advertising ROI and make direct mail a very cost effective way to advertise again.

Source: http://www.suite101.com/content/direct-mail-design-tips-10-effective-ways-to-increase-your-roi-a368355

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Justices Agree to Consider F.C.C. Rules on Indecency

Broadcasters maintain the F.C.C.?s rules against nudity and expletives on television are a First Amendment violation.

Source: http://feeds.nytimes.com/click.phdo?i=ba66cf9fb417e0f70877b6b546243c8a

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