Thursday, 30 June 2011

Sonntagszeitung: Apple, Health, Computer Games

Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland Creative Director: Martin Stulz Art Director: Lukas Wietlisbach Copywriters: Andy Lusti, Martin Stulz Retouching: Scheffold.Vizner, Fluxif

Source: http://www.ibelieveinadv.com/2011/06/sonntagszeitung-apple-health-computer-games/

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Cici's Pizza Parts Ways With Deutsch

The CEO of Deutsch's Los Angeles office, which handled the business, says the split with the chain was a mutual decision and will not lead to layoffs.


Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/mRS80uo_ALg/

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Food Network Challenges You to Dice Carrots While Gary Busey Chases You With a Machete -- or Something Like That


Seriously, extreme cheftestant? "I killed a bear, I skinned it, I cooked it, ate it for dinner, and if that's not extreme, I don't know what is."


Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/29JY_MhTNDE/

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Effie Awards: Talbot

Effie Awards: Talbot

Toby Talbot's daughter is on the jury.
And she's harder to impress than her dad.

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Matt Simpkins, Chris Schofield
Art Directors: Kelly Lovelock, Steve McCabe
Copywriters: Steve McCabe, Kelly Lovelock
Producer: Kelly Gillard
Account Director: Fleur Head
Planner: Olivia Prentice
Photographer: Tim White
Retoucher: Graeme Cooper
Designer: Will Pickering

Winners of the 2011 Cannes Lions International Festival of Creativity

Source: http://adsoftheworld.com/media/print/effie_awards_talbot

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Specific Media CEO Talks MySpace and Justin Timberlake


"I don't think MySpace was a steal," said Specific Media CEO Tim Vanderhook. "There are some challenges."


Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/82leP1Xod1E/

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Volkswagen: Pool

Volkswagen: Pool

Drive carefully.

Advertising Agency: DDB Buenos Aires, Argentina
Executive Creative Directors: Hern�n J�uregui, Pablo Batlle
Creative Directors: Lisandro Grandal, Fernando Tchechenistky
Art Director: Alejandro Hara
Copywriter: Emilio Yac�n
Account Manager: Cecilia King
Producer: Nelson Zeljkovich
Published: 2011

Winners of the 2011 Cannes Lions International Festival of Creativity

Source: http://adsoftheworld.com/media/print/volkswagen_pool_0

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Wednesday, 29 June 2011

YouTube Identifies Soundtracks, Creates Auto Playlists?


I was watching this mega-awesome video and noticed that YouTube identified the artist on the soundtrack (Hybrid) and linked the artist's name to a separate page containing more artist details including other tracks, a playlist button, upcoming events, and an info blurb.There's also an affiliate "Buy" link placeholder under the artist's name, but it was left empty. This seems to be a part of YouTube's Content ID program, but I haven't it in this type of action before.

Bonus track: one hacker explores how Content ID works.



Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/Ydw4TTXk60w/youtube-identifies-soundtracks-creates.html

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Vatican Is Introducing Portal as One-Stop Information Site

The portal, www.news.va, will be being introduced on Wednesday, the 60th anniversary of Pope Benedict?s ordination as a priest.

Source: http://feeds.nytimes.com/click.phdo?i=06b46977c9deaeac72714d99aa60cd1f

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Direct Mail Design Tips: 10 Effective Ways to Increase Your ROI

Here are 10 direct mail design tips that are guaranteed to increase your advertising ROI and make direct mail a very cost effective way to advertise again.

Source: http://www.suite101.com/content/direct-mail-design-tips-10-effective-ways-to-increase-your-roi-a368355

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Business Briefing | Legal: Conrad Black to Return to Jail for at Least a Year

After being convicted of fraud in 2007, the former media mogul Conrad Black was released from jail after serving more than two years. On Friday, a judge said that was not enough.

Source: http://feeds.nytimes.com/click.phdo?i=eb4efa4ec7ead14955a27118809174b9

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Bad News For Partisan Hacks: Markets Rise After Obama Slams Fat Cats


There's nothing in Obama's speech that's particularly market-moving.

But if you listen closely, you can hear partisan hacks tearing up their column because the market didn't tank once Obama slammed fat cats. (For an example of a political pundit blaming Obama for the economy, see here.)

In fact, stocks are up in the last 30 minutes since the speech started.

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Source: http://feedproxy.google.com/~r/businessinsider/~3/_-37llkGIcY/bad-news-for-partisan-hacks-market-rises-after-obama-slams-fat-cats-2011-6

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International Campaign to Ban Landmines: Daily Chores, Shopping Trolley

International Campaign to Ban Landmines: Daily Chores, Shopping Trolley

In 66 countries landmines are a part of everyday life. To find out how you can help us reduce civilian casualties visit www.icbl.org.

26000 innocent people fall victim to landmines each year, while going about their everyday lives. That means 71 people die each day doing things as ordinary as mowing the lawn or shopping for groceries. Our campaign highlights the dangers landmines pose to everyday life and drives people to a site dedicated to helping those already affected.

Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Directors: Gavin Whitfield, Sammy-Jane Thom
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Photographer: David Prior
Published: May 2011

Winners of the 2011 Cannes Lions International Festival of Creativity

Source: http://adsoftheworld.com/media/print/international_campaign_to_ban_landmines_daily_chores_shopping_trolley

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Editions Points: Obama

Editions Points: Obama

Words that changed the world.
Famous speeches in pocket book collection.

Advertising Agency: Marcel, Paris, France
Chief Creative Officers: Anne De Maupeou, V�ronique Sels, S�bastien Vacherot
Executive Creative Directors: Anne De Maupeou, V�ronique Sels, S�bastien Vacherot
Art Directors: Souen Le Van, Romain Galli
Copywriters: Romain Galli, Souen Le Van
Advertiser's Supervisors: Emmanuelle Vial, Catherine Laupr�tre
Account Manager: C�cile Henderyckx
Account Supervisor: Michel Kowalski
Art Buyer: Jean-Luc Chirio/Aur�lie Lubot
Illustrator: Am I Collective
Typographer: Am I Collective

Winners of the 2011 Cannes Lions International Festival of Creativity

Source: http://adsoftheworld.com/media/print/editions_points_obama

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Lego: Monster

Lego: Monster

Lego. Imagine.

Advertising Agency: Ogilvy, Malaysia
Executive Creative Directors: Gavin Simpson, Robert Gaxiola
Creative Director: Eric Yeo
Art Director: David Stevanov
Copywriters: Greg Rawson, Ross Fowler
Illustrators: Tan Tsun, Wen Andrew, David Stevanov, Greg Rawson
Lego Artists: Nicholas Foo
Lego Builders: Too Jun Jie, Inessa Loh, Darshan Kadam
Published: 2011

Winners of the 2011 Cannes Lions International Festival of Creativity

Source: http://adsoftheworld.com/media/outdoor/lego_monster

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