Source: http://feedproxy.google.com/~r/Adverblog/~3/46tgY_-1PDQ/004485.htm
Friday, 29 April 2011
Sprinklers apple cider ad
I love this. A new ad Sprinklers for apple cider Jillz, a follow up on the controversial ad back in 2009 called Fresh Men: There is a soft version of this ad but here is a directors cut, which is,...
UK marketing budgets cut for second consecutive quarter
Bellwether survey finds 25% of UK companies slashed budgets as business confidence falls to two-year low
UK marketing executives cut their budgets for the second quarter running as business confidence fell to a two-year low with fears over the outlook for the economy worsening, according to the latest Bellwether survey.
The influential report, jointly produced by the Institute of Practitioners in Advertising and BDO, found that marketing executives slashed their budgets in the first three months of 2011 in response to public sector spending cuts and rapidly rising cost pressures.
Published on Monday, the quarterly Bellwether survey found that 25% of UK companies reported that they cut their budgets in the first three months of the year.
"The latest report reflects the unsettled nature of the economy at present and hence the figures reveal a hesitancy that is not surprising," said Nicola Mendelsohn, president of the IPA. "However we must remind ourselves that this downgrade is still markedly less severe than that seen throughout 2008 and 2009."
It is the second quarter in a row that marketers have moved to cut their budgets as the buoyant market conditions of 2010 give way to a more pessimistic attitude to the economy this year.
The report shows that business confidence among marketing executives dropped to its lowest level since the first quarter of 2009 ? when the economy was in the grip of the recession.
However, asked about the financial prospects for their own companies, marketing directors were more upbeat than they were in the final quarter of 2010.
The survey found spend on mainstream media in the first quarter ? such as TV, press and radio advertising as well as other sectors including spend on PR and events ? saw a marginal increase. As ever internet advertising budgets saw the biggest boost, while direct marketing spend was revised down for the first time in 18 months.
"Advertisers appear to be committed to spending in marketing channels that will drive a positive and identifiable return on their investment," said Steve Williams, chief executive of media agency network OMD Group. "Cautious optimism is evident in the media markets on this evidence."
His view is partly backed up by evidence in the Bellwether survey showing 39% of companies have set their initial budgets for 2011 above what they spent in 2010, although 22% have earmarked less marketing spend year on year.
The IPA said although this paints a "slightly more positive picture", the budget growth rate is still "relatively lacklustre compared to the years leading up to the financial crisis".
However, the budget levels that companies say they are committing to at the beginning of a year and what they actually spend have in the past proved to be too wildly different figures.
The IPA took a look at 2010 figures and found 34% of companies ended up spending less than they initially said they would.
? To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication".
? To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook.
guardian.co.uk © Guardian News & Media Limited 2011 | Use of this content is subject to our Terms & Conditions | More Feeds
Source: http://www.guardian.co.uk/media/2011/apr/18/bellwether-survey-uk-marketing-budgets
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Old Spice, New Ad
The new Old Spice guy is a bit like Chuck Norris and a bit like James Bond meeting Indiana Jones. You don't fully enjoy danger if you smell like fear... Well done WK! You can get some insights about the...
Source: http://feedproxy.google.com/~r/Adverblog/~3/uo5SWBPueFc/004473.htm
internet advertising group advertising jobs advertising sales tips advertising techniques
Mitsubishi ASX Knee Airbags: Turtle
Half protection is not protection.
New Mitsubishi ASX.
Knee Airbags included.
Advertising Agency: Africa, S�o Paulo, Brazil
Creative Directors: Sergio Gordilho, Flavio Waiteman, Humberto Fernandez, Rafael Pitanguy
Art Directors: Bernardo Romero, Humberto Fernandez
Copywriter: Ricardo Dolla
Illustrator: Manipula
Published: March 2011
Find a creative new logo for your company at StockLogos.com. Customization is free.
Source: http://adsoftheworld.com/media/print/mitsubishi_asx_knee_airbags_turtle
local internet advertising mobile advertising direct response advertising business advice
Brooks launches News International review
News International's chief executive Rebekah Brooks has launched a three-year internal review of the company under the slogan "changing the game."
Every division - including editorial, advertising and marketing - will be under scrutiny as the publisher seeks to redefine its largely print-based business model.
One key element will be an investigation of ways in which News Int can compete for advertising with media companies such as Google and ITV.
According to a report in Marketing Week, the Wapping-based publisher is eager to "invest smarter" in digital and TV.
One clear ambition is to leverage ad sales - and cover prices - during seasonal periods of acknowledged sales spikes, or to greet popular events.
For example, could The Sun use Grand National day, in the same way that ITV charges a premium for advertising around the X-Factor series?
A key player in the review will be Sandra Tinker, the former regional director of ad sales who was recently appointed as "transformation director". Her brief is to find efficiencies across the sales operations.
The review will consider cost-cutting opportunities, and - according to Media Week's report - this will be particularly true of Times Newspapers, publisher of The Times and the Sunday Times. Redundancies have not been ruled out.
While Times Newspapers lost �45m in the year up to June 2010, News Group - publisher of The Sun and the News of the World - returned a profit of �88m.
Sources: Marketing Week/Media Week
guardian.co.uk © Guardian News & Media Limited 2011 | Use of this content is subject to our Terms & Conditions | More Feeds
Source: http://www.guardian.co.uk/media/greenslade/2011/apr/21/rebekahwade-newsinternational
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How to Make Money with Google Adsense Post-Panda
While many sites have suffered due to Google's recent "Panda" algorithm update, there are ways to help continue monetizing online businesses with Adsense.
Source: http://www.suite101.com/content/how-to-make-money-with-google-adsense-post-panda-a367756
alternative advertising digital advertising advertising agency advertise on the internet
Thursday, 28 April 2011
See the Best -- and the Funniest -- Royal Wedding-Themed Ads From the U.K.
U.K. agencies are tapping into wedding fever and having fun with ads that spoof the royal event with a dance party down the aisle and even marry off their own popular pair of ad spokespeople.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/wEsgbCJpgvA/article.php
small business advertising internet advertising research email advertising tips local internet advertising
How to Avoid Entrepreneur Overload
As an entrepreneur, you're probably either slightly frazzled, mildly frayed or full-on exhausted. 
Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/HXCVVCR7i_E/219311
internet business advertising sales tips internet marketing tips advertising ideas
Lara Logan Breaks Silence About Sexual Assault In Egypt
Lara Logan has given her first interview since her brutal attack in Egypt in February.
Logan spoke to the New York Times ahead of this Sunday's 60 Minutes [video below] and described in some detail being the night she was sexually assaulted by a mob in Tahrir Sq the day President Mubarak resigned.
Logan says she was in the square preparing a report for “60 Minutes” on Feb. 11 when she "was ripped away from her producer and bodyguard by a group of men who tore at her clothes and groped and beat her body."
“For an extended period of time, they raped me with their hands,” Ms. Logan said in an interview with The New York Times. She estimated that the attack lasted for about 40 minutes and involved 200 to 300 men."
[...]
“My clothes were torn to pieces,” Ms. Logan said.
She declined to go into more detail about the assault but said: “What really struck me was how merciless they were. They really enjoyed my pain and suffering. It incited them to more violence.”
Logan says that after this Sunday's feature on 60 Minutes she won't being giving further interviews on the subject because “I don’t want this to define me.” But that she does intend to return to Afghanistan and other conflict zones, she won't be reporting from the Middle Eastern countries where protests were widespread anytime soon. Video below.
For the latest media news, visit The Wire. Follow us on Twitter and Facebook.
Join the conversation about this story »
See Also:
- David Letterman To Bill Maher: 'A Reliable Source Assures Me He's Pretending. It's Halloween.'
- Rachel Maddow OBLITERATES John McCain, Joe Lieberman, And Lindsay Graham's Libyan Hypocrisy
- SURPRISE! Keith Olbermann's New Current TV Show Will Be Called...'COUNTDOWN With Keith Olbermann'
cheap advertising advertising websites online advertising tips small business advertising
UK marketing budgets cut for second consecutive quarter
Bellwether survey finds 25% of UK companies slashed budgets as business confidence falls to two-year low
UK marketing executives cut their budgets for the second quarter running as business confidence fell to a two-year low with fears over the outlook for the economy worsening, according to the latest Bellwether survey.
The influential report, jointly produced by the Institute of Practitioners in Advertising and BDO, found that marketing executives slashed their budgets in the first three months of 2011 in response to public sector spending cuts and rapidly rising cost pressures.
Published on Monday, the quarterly Bellwether survey found that 25% of UK companies reported that they cut their budgets in the first three months of the year.
"The latest report reflects the unsettled nature of the economy at present and hence the figures reveal a hesitancy that is not surprising," said Nicola Mendelsohn, president of the IPA. "However we must remind ourselves that this downgrade is still markedly less severe than that seen throughout 2008 and 2009."
It is the second quarter in a row that marketers have moved to cut their budgets as the buoyant market conditions of 2010 give way to a more pessimistic attitude to the economy this year.
The report shows that business confidence among marketing executives dropped to its lowest level since the first quarter of 2009 ? when the economy was in the grip of the recession.
However, asked about the financial prospects for their own companies, marketing directors were more upbeat than they were in the final quarter of 2010.
The survey found spend on mainstream media in the first quarter ? such as TV, press and radio advertising as well as other sectors including spend on PR and events ? saw a marginal increase. As ever internet advertising budgets saw the biggest boost, while direct marketing spend was revised down for the first time in 18 months.
"Advertisers appear to be committed to spending in marketing channels that will drive a positive and identifiable return on their investment," said Steve Williams, chief executive of media agency network OMD Group. "Cautious optimism is evident in the media markets on this evidence."
His view is partly backed up by evidence in the Bellwether survey showing 39% of companies have set their initial budgets for 2011 above what they spent in 2010, although 22% have earmarked less marketing spend year on year.
The IPA said although this paints a "slightly more positive picture", the budget growth rate is still "relatively lacklustre compared to the years leading up to the financial crisis".
However, the budget levels that companies say they are committing to at the beginning of a year and what they actually spend have in the past proved to be too wildly different figures.
The IPA took a look at 2010 figures and found 34% of companies ended up spending less than they initially said they would.
? To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication".
? To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook.
guardian.co.uk © Guardian News & Media Limited 2011 | Use of this content is subject to our Terms & Conditions | More Feeds
Source: http://www.guardian.co.uk/media/2011/apr/18/bellwether-survey-uk-marketing-budgets
marketing advertising tips b2b advertising internet advertising trends magazine advertising
Real? Hacker Hijacks Times Square Screens
A guy with a transmitter plugged into an iPhone and a repeater placed near a screen on Times Square beams up footage of himself. Unless it's a masterful hoax, that is.
-- video on YouTube via Momentum Blog
advertising techniques advertising online advertising network advertising on the net
Audi R8: History
“Audi R8. A sporty car full of history.” Advertising Agency: DDB Barcelona, Spain Creative Director: Alejandro Arriagada Copywriters: Jordi Mitjans, Alejandro Arriagada Art Director: Xavi Sol�
Source: http://www.ibelieveinadv.com/2011/04/audi-r8-history/
marketing tips mlm advertising small business advertising advertising slogans
Cool Websites and Tools [April 27th]
Check out some of the latest MakeUseOf discoveries. All listed websites are FREE or come with a decent free account option. You can make use of them without spending a dime. If you want to have similar cool websites round-ups delivered to your email daily email subscribe here.
| Slowcop – If you are trying to compare the speed of your site with the speed of a competitor?s website, then you cannot rely simply on the time it take for each site to load up in your browser. To conduct a proper speed test, you should pay a visit to Slowcop, a tool that scores the speed of your website out of 100. Read more: Slowcop: Get Detailed Website Speed Report |
| Ookaboo – There is no dearth of tools when it comes to searching for free images on the web, but probably none of them are as smart as Ookaboo. Ookaboo is an intelligent image search engine that uses the Semantic Web API to intelligently categorize your results. Read more: Ookaboo: An Intelligent Image Search Engine | |
| ||
| PlaceKitten – If you are working on a website design, you might have numerous empty frames that you intend to fill with images later. These empty frames can be filled by images of kittens to give your work-in-progress a great ?cute? look. To get these kitten images for custom frame sizes, check out a site called PlaceKitten. Read more: PlaceKitten: Use Pictures Of Kittens As Placeholders | |
| ||
| Micromobs – Finding references and other text from long email threads can be a tedious matter. What you could use is a way long email threads are converted into neatly organized conversations. This is precisely what MicroMobs does, a free to use web service that sorts out your long email threads for you. Read more: Micromobs: A Web Service That Sorts out Conversations in Long Email Threads | |
| ||
| Mgnet.me – Since they are very long, magnet links are difficult to share. These links cannot be shortened using traditional URL shorteners. For them, you need to use a web service called Mgnet.Me, a URL shortener specifically for magnet links. It works exactly like a traditional URL shortener. Read more: Mgnet.me: A URL Shortener To Make Magnet Links Shorter | |
Add Your Website Here!
These are just half of the websites that we discovered in the last couple of days. If you want us to send you daily round-ups of all cool websites we come across, leave your email here. Or follow us via RSS feed.
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Wednesday, 27 April 2011
The Hard Sell: Lucozade Sport
'The boundary between sport and art is torn down with a vigour unmatched since Bobby Charlton toured China with the Bolshoi in 1972'
In a warehouse, a bold experiment is taking place. This gritty urban space ? hired for the night by Lucozade ? is playing host to a performance that will harness for the first time the powers of boxing, rapping and pop-punk drumming. Yes, the boundary between sport and art torn down with a vigour unmatched since Bobby Charlton toured China with the Bolshoi in 1972. The drumming is by Travis Barker, skinsman of Blink-182. He's a 35-year-old millionaire with his own fish taco franchise, but when the call came from Lucozade to kick down the walls, he leapt on the opportunity like a man with a debut solo album to promote. He is joined on raps by Mr 2010 Tinie Tempah, and by Irish boxer Katie Taylor on punchbag.
Finding the right words to describe the output of these stars' combined energies is difficult: punchy hip-hop? Pop-punk-pugilism? Three very different disciplines that might loosely be defined as cool, lumped together for the sake of shifting a drink formerly branded as "body fuel"? It may be this last description that's the most pertinent. It's fair to say that the suspicion has prevailed for some time that, despite the advertising, it's not only elite athletes who drink Lucozade Sport. That kids spotted tugging on the bottles at bus stops have not just completed a triathlon. What this advert does, through the medium of cross-discipline performance, is to show that, really, we're all athletes. She might be a boxer, he might be a drummer, you might be a bloke with an Xbox and his hands down his pants, but we all need energy. And where better to find it than in a bottle with its own teat?
See the ad here
guardian.co.uk © Guardian News & Media Limited 2011 | Use of this content is subject to our Terms & Conditions | More Feeds
Source: http://www.guardian.co.uk/tv-and-radio/2011/apr/23/the-hard-sell-lucozade-sport
advertising solutions business to business advertising advertising tips effective advertising
Five Tips on How to Create an Advertising Brochure
An advertising brochure may help you get the bid or the right account. Brochures are a great sales tool for your small business.
Source: http://www.suite101.com/content/five-tips-on-how-to-create-an-advertising-brochure-a355788
internet advertising statistics internet advertising company web advertising online advertising solutions
Little Thor
Great Friday afternoon entertainment: See if Little Thor got more super powers then the little boy from the popular Volkswagen The Force commercial....
Source: http://feedproxy.google.com/~r/Adverblog/~3/--GQ5Pb3la0/004476.htm
marketing strategy television advertising advertisements examples blog advertising
Surfrider Foundation: Aquarium
Only 0.7% of the ocean is protected.
Help us keep the ocean clean.
Advertising Agency: Young and Rubicam, France
Creative Director: Laurent Bodson / Les SIX
Art Director: St�phanie Burgorgue
Copywriter: Barth�l�my Desplats
Matte painter: Jean-Marie Vives
Learn how to do great ads like this on Creative Pro.
Source: http://adsoftheworld.com/media/print/surfrider_foundation_aquarium
mlm advertising small business advertising advertising slogans advertising tips
People on the Move: Mullen Taps Perry Fair, Mauro Cavalletti as Co-Chief Digital Officers
The former executive creative directors at Grey, New York and R/GA, San Francisco, respectively, will now be charged with accelerating innovation at Mullen. Meanwhile, Meredith Integrated Marketing names Brigg Ferguson to the new post of chief operating officer-digital and elevates David Brown to exec VP, while Salil Mehta gets promoted to COO and CFO at NBCU.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/zTPaPfMGAa8/article.php
small business advertising internet advertising research email advertising tips local internet advertising
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